It looks mouth watering and sounds absolutely delicious but it’s not available today.

Whether it’s a cafe, large or small restaurant, there is always something missing.

As part of a well-known branding exercise, menus are printed on thick and coated card, carefully designed and marketed. Much effort has gone into the printed material but seasons, changes and supply issues were not considered, which rather defeats the point of all marketing and design efforts.

In Kolkatta, at Bhojohari Manna (this chain is named after a famous Bengali song rendered by the legendary Manna Dey, for a film made in the 70’s), the entire menu is displayed on the wall and what’s available on that day is highlighted. Disappointment is, therefore, avoided and you know to expect a different taste experience on each visit. Just don’t try to plan what you’ll have!

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